Assignment 4A - Forming an Opportunity Belief
1. Beginning Point
I do believe that opportunity exists anywhere, it's just a matter of finding the solution for it and the timing.
2. Describe
After being in Florida for a month, and being in UF campus for 3 weeks, I feel that there is a huge opportunity in having a shared bike system. I feel like this system is needed because if there is one, the demand for it will be high due to the fact that there are a large number of students that don't own a bike. The need for a bike sharing system comes from the fact that bikes are pricey for most students, and they rather spend the money on hanging out with friends or shopping, as well as the fact that bikes in UF got stolen a lot and it is inconvenient to bring your bike everywhere. Moreover, for now, people would rather walk under the sun and being sweaty, or use the bus to solve this problem. Overall, I'm sure that 80% of this opportunity exists.
3. Identifying The Prototypical Customer
The typical customer will be students that don't want to be bothered by putting their bike securely on the bike station, students that don't want to buy a bike (the cheapest bike is $120 in Walmart) and do maintenence to it, and students that want to actually own a bike because it helps to go to class to class faster, less tiring, and less sweaty.
4. Iteration No. 1
Name: Blake Josephson
Grade: Freshman
Bike: Owned
What is the nature of your need?
He owns a bike so that he could get from class quickly since he values the time of sleep.
When do they become aware of the need?
He was not aware of the need for a bike sharing system until I told him about it.
Do they experience their need all the time or only sometimes?
He personally doesn't need it at all cause he has a bike, but for those who doesn't, he said that there will be at least a time where those individual need a bike.
How satisfied are you with the solution?
He was satisfied with the solution, but he said that the price of the service might be an issue in this case.
Name: Anthea Lai
Grade: Freshman
Bike: No
What is the nature of your need?
She wakes up early everyday to get ready and to get to class early by walking.
When do they become aware of the need?
She was not aware of the need, but she said that a bike sharing system is available in Singapore, where she comes from.
Do they experience their need all the time or only sometimes?
She said that if the bike sharing system actually exists in UF, she would for sure use the service to get to classes.
How satisfied are you with the solution?
She said she is really satisfied.
Name: Aniket
Grade: Freshman
Bike: No
What is the nature of your need?
He does need something to make sure he gets to class on time, he is having a trouble in that.
When do you become aware of the need?
He is aware of the need right away.
Do they experience the need all the time or only sometimes?
He said all the time.
How satisfied are you with the solution?
He said he is really satisfied.
5. Reflect
After doing 3 random interviews in my dormitory area, I actually belive that this opportunity actually exists and at the same surprised that no one has provided this yet, and I'm looking forward to making this idea come true, hopefully, I could get it out there.
6. Summary
I feel like my original opportunity is still there, however, I feel like I have to figure out how I'm going to charge for the service, maybe by having a contract with the school so that it is free for students. Overall I feel that the feedbacks given by the people I asked are significant in adressing the opportunity, and I actually now realize the importance of giving out questionnaires and surveys to the public.
I do believe that opportunity exists anywhere, it's just a matter of finding the solution for it and the timing.
2. Describe
After being in Florida for a month, and being in UF campus for 3 weeks, I feel that there is a huge opportunity in having a shared bike system. I feel like this system is needed because if there is one, the demand for it will be high due to the fact that there are a large number of students that don't own a bike. The need for a bike sharing system comes from the fact that bikes are pricey for most students, and they rather spend the money on hanging out with friends or shopping, as well as the fact that bikes in UF got stolen a lot and it is inconvenient to bring your bike everywhere. Moreover, for now, people would rather walk under the sun and being sweaty, or use the bus to solve this problem. Overall, I'm sure that 80% of this opportunity exists.
3. Identifying The Prototypical Customer
The typical customer will be students that don't want to be bothered by putting their bike securely on the bike station, students that don't want to buy a bike (the cheapest bike is $120 in Walmart) and do maintenence to it, and students that want to actually own a bike because it helps to go to class to class faster, less tiring, and less sweaty.
4. Iteration No. 1
Name: Blake Josephson
Grade: Freshman
Bike: Owned
What is the nature of your need?
He owns a bike so that he could get from class quickly since he values the time of sleep.
When do they become aware of the need?
He was not aware of the need for a bike sharing system until I told him about it.
Do they experience their need all the time or only sometimes?
He personally doesn't need it at all cause he has a bike, but for those who doesn't, he said that there will be at least a time where those individual need a bike.
How satisfied are you with the solution?
He was satisfied with the solution, but he said that the price of the service might be an issue in this case.
Name: Anthea Lai
Grade: Freshman
Bike: No
What is the nature of your need?
She wakes up early everyday to get ready and to get to class early by walking.
When do they become aware of the need?
She was not aware of the need, but she said that a bike sharing system is available in Singapore, where she comes from.
Do they experience their need all the time or only sometimes?
She said that if the bike sharing system actually exists in UF, she would for sure use the service to get to classes.
How satisfied are you with the solution?
She said she is really satisfied.
Name: Aniket
Grade: Freshman
Bike: No
What is the nature of your need?
He does need something to make sure he gets to class on time, he is having a trouble in that.
When do you become aware of the need?
He is aware of the need right away.
Do they experience the need all the time or only sometimes?
He said all the time.
How satisfied are you with the solution?
He said he is really satisfied.
5. Reflect
After doing 3 random interviews in my dormitory area, I actually belive that this opportunity actually exists and at the same surprised that no one has provided this yet, and I'm looking forward to making this idea come true, hopefully, I could get it out there.
6. Summary
I feel like my original opportunity is still there, however, I feel like I have to figure out how I'm going to charge for the service, maybe by having a contract with the school so that it is free for students. Overall I feel that the feedbacks given by the people I asked are significant in adressing the opportunity, and I actually now realize the importance of giving out questionnaires and surveys to the public.
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