Assignment 18A - Create A Customer Avatar

"College students who are part of a fraternity or a sorority and care about their presence and significance in real life and social media"



The similarity with me and my virtual customer is that we are both parts of a fraternity-like organization. This is a coincidence since I saw the opportunity of having the business when I was around people from fraternity and sorority.

Comments

  1. UnknownOctober 29, 2018 at 10:45 PM

    I think that your avatar was extremely descriptive. When doing this myself, I had a difficult time envisioning the characteristics of the people in my target market. I knew who the people in my target market were and what I was selling them, but it was difficult for me to really envision all aspects of their lives. I think you did a great job of envisioning various aspects of their lives, which helped you better understand and cater to your market.

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