Assignment 9A - Testing The Hypothesis (Part 2)
Interview on people who are considered to be the target audience but somehow not.
Participant: Rehan, Amalia, Lucy, Letty, and Blake
Participant: Rehan, Amalia, Lucy, Letty, and Blake
Inside Boundary | Outside Boundary | ||
---|---|---|---|
Who is in | College students that have enough finance or willing to save up to travel with friends. | Who is not | College students that don't have enough finance or doesn't want to burden parents too much. |
What the need is | - A reasonable price, cheapest as possible. - The need for personalizing the trip which allows them to have amazing pictures and experience they couldn't get anywhere else, like exposure to local tradition. - Travel to places that require adventure to get to, not a famous tourist area with a lot of people. - A sense of luxury, like the villas. |
What the need is not | The need for cheap flights, which means planning in advance, and a credit service that allows them to save up money for the trip. |
Why the need exists | To defeat nearby tourist destination like the Carribean and the Maldives that is similar to Bali. |
Alternative explanation | The flight to Bali for some people cost a lot of fortune. Although living cost and accommodation there are very cheap, the cost for flight scares many potential customers. |
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