Entrepreneurship

Social Capital Domain Expert Mr. Ketut Sugiartha , a local Balinese who run an independent travel guide experience with customers coming from personal marketing and also traveling firms, especially during high season. He arranged most of my personal and family traveling in Bali for almost 3 years, and I used his service for my friends that came to Bali a few times, so I trust him. The plan for Alternative Traveling, the business that I'm working on, is to use him as an associate since he has a wide range of contacts in Bali, from local guides and drivers to traveling, diving, and hotel agencies. Using his service multiple times, I believe that he could be trusted to run the company, although I believe that someone needs to oversee him above. He has the experience with local and foreign tourists, from Asia and more importantly America. Moreover, the plan is that he would be given a commision per day based on the number of people he guided. If he needed extra help, like havi...

1. You My aspiration is to combine all my passions to something tangible, like a business, and hopefully, I have the skills needed to carry it out. I want to wake up every day being proud of myself for what I do. I believe that people should do things that they enjoy doing, and they should know that business is about providing service to the stakeholders, not only making a profit. 2. What are you offering to the customer? I'm offering an experience that doesn't really have a value to it since it depends on each individual. These days college students are seeking more and more experience for them to be recognized by their peers, one of them would be travelling to a place that not a lot of people went. This business will utilize that need of attention to set them apart from other people. 3. Who are you offering it to? Demographic: UF College students, male and female, between the age of 19-23 who comes from middle-income family. Psychographic: They seek attention fro...

https://youtu.be/jNNZ5UHtmv4 I actually let Professor Pryor display my first elevator pitch on class, which was an amazing idea since I received lots of feedback both from my classmates and himself. The most important feedback I received was that I need to actually mention my product from the beginning to the end, and not just gain the audience's interest. Although a lot of my classmates said that I need to be more straightforward in delivering my pitch, I feel like I will sound like a robot with no personality when I don't put imagination on my pitch. Based on the feedback, I tried to focus more on describing the product and its differentiation with other potential competitors.

"College students who are part of a fraternity or a sorority and care about their presence and significance in real life and social media" The similarity with me and my virtual customer is that we are both parts of a fraternity-like organization. This is a coincidence since I saw the opportunity of having the business when I was around people from fraternity and sorority.

My Human Capital 1. Communicative , I went to an international school with over 101 different nationalities, fortunately, I was the soccer captain and an active member of the student organization which exposed me to many different people, with different cultures and backgrounds. 2. Positive , I encountered a lot of rejection and failure throughout my life from not getting to my dream college and not being able to win any badminton championships, however, I try to keep on going and be fortunate for the things I ended up getting. 3. Athletic , I played varsity basketball, soccer, badminton, and volleyball during high-school and it taught me a lot like self-discipline, pushing oneself to the limit, and time management. 4. Respectful , I was born and raised in Indonesia, a country that values respect very much and humility as a power, not weakness. 5. Adaptive , I've been moving to 3 different cities while living in Indonesia due to my parent's work, and I spent my high ...

Interview Result Alternative Evaluation I asked the people I interviewed to rank the alternative factors they considered when they are trying to use a traveling service to help them plan their personal or group trip to somewhere far, like Bali. The alternative factors are the following: 1. Price 2. Quality 3. Trust and Credibility The result shows that Trust and Credibility come first, followed by Quality and lastly Price. The fact that they chose Trust and Credibility shows that they need an assurance that whatever the company is offering will be done as promised. This means that to gain the customer in the segment,  the company has to set up a direct face to face environment to make the potential customer felt trustworthy and promote the service based on customer review, potentially from someone that is respected like Instagram influencers. By promoting it this way it would also give a Quality appeal. Moreover, the fact Price factor comes at the end s...

1. You read about the entrepreneur: - What surprised you the most? I'm extremely surprised by the fact that Phil Knight is a very spiritual and adventurous man. Although he may not be religious, as in following a particular's religious tradition, he red various spiritual text like Zen and Budhha that enables him to think outside the box. - What about the entrepreneur did you admire? I really admire his bravery in not being afraid to fail. Phil Knight comes from a very wealthy family, everything is secure for him, however, he is not afraid to do "dirty work", something that is considered not respectable in the society, and fails. - What about the entrepreneur that you least admire? I don't really admire his leadership and communication skill. When he was still selling Tigers shoes, he was really fortunate to find someone that is very passionate like Johnson. Johnson almost left him due to his bad leadership and communication skill, which could cause his empi...